Blog Detail Our Singapore Heritage Kueh Is Taking Flight: Kueh Ho Jiak Featured in Scoot’s August 2026 eMagazine
A little piece of our Singapore heritage is taking flight.
We are incredibly proud to share that Kueh Ho Jiak has been featured in Scoot’s August 2026 eMagazine, as part of its National Day edition celebrating Singapore’s 61st birthday.
Appearing in Scoot’s lively “don’t say bojio” section, the feature introduces travellers and local readers to our handmade kueh, our signature Sweet Potato Ang Ku Kueh and the experiences we create through workshops, corporate team-building and meaningful celebrations.
Seeing Kueh Ho Jiak featured in the magazine is a joyful milestone for our family—but it also represents something much bigger.
From a Family Craft to a Singapore Heritage Brand
Kueh Ho Jiak began with generations of family knowledge.
Our founder, Sandy Tan, grew up selling kueh and simple food in the kampung since her childhood days. The recipes, skills and love for traditional food were passed down through the family before Sandy’s daughter, Elizabeth Chan, joined her to bring the craft into a new generation.
Together, they transformed a humble family tradition into a modern Singapore heritage kueh brand—while remaining rooted in the patience, care and love that handmade kueh requires.
Every piece carries part of that journey.
It carries memories of families gathering around the table, familiar flavours enjoyed during celebrations and recipes lovingly passed from one generation to the next.
Professional kueh delivery brings tradition into modern life: freshly made kuehs, pastries and snacks, carefully packed, delivered on time, and ready to place on the table for an occasion filled with happiness.
Preserving Tradition While Embracing Today
The Scoot feature highlights something that has always been close to our hearts: preserving Singapore’s rich food heritage while making it meaningful and exciting for today’s generation.
Our signature Sweet Potato Ang Ku Kueh brings a colourful, contemporary expression to a familiar heritage favourite. Our Sweet Potato Ang Ku Kuehs are handcrafted using natural ingredients, without artificial colouring or preservatives, because tradition deserves to be preserved with quality and care.
At the same time, we continue exploring modern flavours, customised designs and edible artistry that allow traditional kueh to become part of today’s gifts, gatherings and celebrations. It reflects what Kueh Ho Jiak has always stood for: tradition does not need to remain frozen in the past—it can continue growing while staying true to its roots.
More Than Handmade Kueh
Kueh has always been about bringing people together.
Beyond making and delivering our kueh, we create hands-on workshops where children, families, corporate teams and visitors can discover Singapore’s food culture for themselves.
We also bring heritage into corporate gifts, team-building activities, catering, live stations and celebrations—turning something familiar into a shared experience that people can touch, taste and remember.
That is why this Scoot feature means so much to us. It gives us another opportunity to share Singapore’s kueh heritage with people from different backgrounds and generations. It reminds us that the food we grew up with still has the power to create curiosity, connection and joy.
Thank You for Being Part of Our Journey
This milestone would not have been possible without the people who have supported us.
To every customer who has ordered a box of kueh, booked a workshop, invited us to an event, chosen us for a corporate gift or shared our creations with someone you love—thank you.
To our partners, team members, family and friends who believe in what we do—thank you for helping us carry this tradition forward. Every order, message, recommendation and shared memory helps keep Singapore’s kueh culture alive.
Celebrate Singapore With Us
In conjunction with our Scoot feature and Singapore’s 61st birthday, you can use the promotional code:
SG61KHJSCOOT
to enjoy the Scoot-exclusive 15% offer until 31 August 2026. Terms and conditions apply.
Whether you are rediscovering a childhood favourite, introducing kueh to someone for the first time or looking for a meaningful taste of Singapore to share, we would be honoured to make it for you.
Here is to the recipes that connect us, the stories that shape us and the traditions we continue together. Preserving our heritage, one handmade kueh at a time.