What We Are All About TRADITIONALLY MODERN
Kueh Ho Jiak is a multi generation business started by the founder, Sandy Tan and her daughter Elizabeth Chan. They started home based and incorporated it in 2017.
Today, Kueh Ho Jiak proudly stands as a recognised heritage hawker, having been featured in a UNESCO marketing initiative. They achieved multiple awards like Spirit of Enterprise, Enterprising Hawker Award, Made with Passion, being featured in Netflix Food Tales (Crazy For Kuehs), British Encyclopaedia 2023, Makansutra E Book, recognition through various media, for being a market leader in kueh and yet staying true to one’s roots. They expanded the business to include catering services, online deliveries, team-building, children kueh making workshop, kueh dessert table set up and the very first customised kueh maker. The team also serves live station cooking of Nanyang Kuehs at Mnc Pantry areas, outdoor events and grassroots club to preserve this heritage and culture.
Our Mission (Preserving A Piece Of Our Kueh Heritage)
We also provide opportunities for women from challenged backgrounds, neurodivergent individuals, training hawkerpreneurs and giving them a space to grow, learn, anyone who needs support to be back on their feet and be part of something meaningful. With the mission to spread love and joy, because Kueh Ho Jiak is a place of love, we truly believe that food gathers people and bring people together.