How It All Began

Join us and witness the journey of how the mother-daughter duo, Sandy Tan (mother) and Elizabeth Chan (daughter), transform and modernise the age old traditional kueh making business and come to where it is today – a home-grown brand favoured by many local celebrities and famous personalities.

Sandy comes from a family which has dealt with food business for the longest time. She inherited the culinary skills for many different types of local cuisine but it was Nonya kueh, a sweet local snack that piqued her interest most and she has since developed a burning passion for it.

Recognising that the kueh making industry is a tired trade and rapidly losing favours with the younger generation, Elizabeth, who has years of experience in the field of marketing, knew the formula to appeal to the young without losing the support from the older customers was to upgrade the “instagrammable” factor of her kueh and to ensure only fresh natural ingredients goes into her kueh. Elizabeth quit her marketing job and joined her mum, Sandy, in the journey of sharing the love of kueh with others.  Hence Kueh Ho Jiak is born.