Then comes the question in the group chat:

“Who’s bringing snacks?”

This Race Week, we have a slightly unexpected answer.

Bring the trophy. Bring the helmet. Bring the tyre.

They’re all ang ku kueh.

Our F1 Race KHJ Edition gives Kueh Ho Jiak’s signature Sweet Potato Ang Ku Kueh a racing-inspired makeover. Fully customised and handcrafted by KHJ, this limited-edition collection brings together playful designs, familiar heritage and a mix of sweet and savoury fillings.

Whether you’re hosting a race-night gathering, visiting friends or surprising a racing fan, it’s something a little different to bring to the table.

Meet the F1 Race KHJ Edition

The collection comes as an 8-piece specialty kueh box, with three racing-inspired designs and three fillings.

Every piece is handmade with our signature sweet potato skin, giving the collection its connection to KHJ’s Sweet Potato Ang Ku Kueh.

Special Price: S$35 Per Box

Usual price: S$40 per box. Save S$5 on the eight-piece collection.

Order the F1 Race KHJ Edition

Three Designs. Three Fillings. One Playful Collection.

The shapes catch your eye. The fillings give you another reason to choose your favourite.

Biscoff Tyres: A Sweet Start to the Line-Up

The black-and-purple tyre-shaped kueh features a yellow centre and moulded wheel details.

Inside is Biscoff filling, bringing a sweet option to the collection.

You’ll find four Biscoff tyres in every box—half of the eight-piece assortment.

They’re also the inspiration behind one of our favourite Race Week reactions:

“You’re eating a tyre?”

It’s kueh, lah.

Hae Bee Hiam Racing Helmets: The Savoury Choice

Our red helmet-shaped kueh, with its broad yellow visor, contains Hae Bee Hiam filling.

There are two racing helmets in each box, offering a savoury contrast to the Biscoff and Mung Bean pieces.

For the person at the gathering who looks for a savoury option, this is their place in the line-up.

Mung Bean Trophies: A Little Celebration of Tradition

The yellow trophy-shaped kueh has purple handles, a red star and Mung Bean filling.

Each box includes two Mung Bean trophies.

A familiar filling in a playful shape, they bring the celebration to the table—and make an appropriate little reward for whoever remembered to bring the snacks.

No podium required.

Handmade Heritage, Reimagined for Race Week

The collection begins with something familiar to Kueh Ho Jiak: our signature Sweet Potato Ang Ku Kueh.

For this edition, we have reimagined it through racing-inspired shapes, while retaining the sweet potato skin and handcrafted approach behind the product.

Each tyre, helmet and trophy is fully customised by KHJ.

That is what we enjoy about creating a themed collection. It gives a familiar food another occasion to be discovered, enjoyed and shared.

Traditional kueh does not have to belong only to traditional celebrations.

It can join a gathering of friends, become a surprise for someone with a particular interest, or bring a distinctly Singaporean touch to a modern event.

From the racetrack to the kueh tray, heritage gets a racing makeover.

Three Ways to Enjoy Your Race Week Kueh

Bring It to a Friend’s Watch Party

Being asked to bring snacks is an opportunity to make the host smile.

Instead of leaving the decision until the last moment, arrive with something that fits the occasion.

Open the box, show everyone the three designs and let the conversation begin.

With Biscoff, Hae Bee Hiam and Mung Bean fillings in one collection, guests have both sweet and savoury options to choose from.

For larger gatherings, plan the number of boxes around how many pieces you would like each person to enjoy.

Surprise the Racing Fan in Your Life

A racing-inspired gift does not have to be another piece of merchandise.

Our F1 Race KHJ Edition offers a different kind of surprise: something themed around their interest that they can eat and share.

Bring a box when you visit, make it part of a family gathering, or surprise the friend who has already planned every detail of race night.

There is no need for an elaborate explanation.

Trophy. Helmet. Tyre.

All kueh.

Make Your Own Gathering a Little More Playful

You don’t need to follow every driver to enjoy getting everyone together.

Set out the collection, catch up with your guests and let them choose their favourite shape and filling.

Some people will head straight for the Biscoff tyres. Others may prefer the savoury helmet or the Mung Bean trophy.

That little moment of choosing, comparing and sharing is part of the occasion.

The collection is also suited to corporate gifting, race-themed celebrations and events, bringing the same playful idea to a larger gathering.

Wait—Photo First!

Our promotional video captures the collection’s playful side.

A quick reveal of the trophy, helmet and tyre.

The discovery that they are all kueh.

Then, just as someone reaches towards the tray:

“Wait—photo first!”

It is a familiar little pause when something unexpected arrives at the table.

Take a picture of the designs, choose your favourite and enjoy the gathering.

The photograph is a nice reminder. The company is the important part.

How to Order Your Eight-Piece Box

Visit the F1 Race KHJ Edition product page to order the collection.

Each box contains:

4 Biscoff tyres + 2 Hae Bee Hiam racing helmets + 2 Mung Bean trophies.

The special price is S$35 per box, compared with the usual price of S$40.

Before placing your order, confirm the quantity you need and the collection or delivery arrangements for your gathering. For ingredient, dietary or storage questions, check with our team.

This is a limited-edition collection, so check availability as you make your Race Week plans.

Get Your Race Week Kueh Box for S$35

Frequently Asked Questions

How Many Kueh Are in the F1 Race KHJ Edition Box?

Each specialty box contains eight pieces: four tyre-shaped kueh, two racing helmet-shaped kueh and two trophy-shaped kueh.

What Are the Fillings?

The tyres contain Biscoff, the racing helmets contain Hae Bee Hiam, and the trophies contain Mung Bean.

All are handmade with KHJ’s signature sweet potato skin.

How Much Does the Collection Cost?

The usual price is S$40 per box. The advertised special price is S$35 per box, a saving of S$5.

Check the product page for the price available when placing your order.

Is the Collection Sweet or Savoury?

It includes both sweet and savoury favourites. Biscoff tyres and Mung Bean trophies sit alongside the savoury Hae Bee Hiam racing helmets.

Is It Suitable for Gifting and Events?

The collection is designed as a fun treat for race celebrations, parties, corporate gifting and events.

For a larger order, contact KHJ to discuss your quantity and required date before making arrangements.

Where Can I Order?

Order directly through the F1 Race KHJ Edition product page.

For questions about ingredients, dietary requirements, storage, collection or delivery, check with our team before ordering.

Ready to Win Snack Duty?

The gathering is planned. The group chat is active.

Now bring something that makes people look twice.

Four Biscoff tyres. Two Hae Bee Hiam helmets. Two Mung Bean trophies.

Eight handcrafted ang ku kueh, made with our signature sweet potato skin and reimagined for Race Week.

S$35 per box. Usually S$40.

Racing knowledge is optional.

Good company is the whole point.

ORDER YOUR F1 RACE KHJ EDITION BOX

The post Singapore Race Week Kueh: Win Snack Duty at Your Next Get-Together appeared first on Kueh Ho Jiak.

We are incredibly proud to share that Kueh Ho Jiak has been featured in Scoot’s August 2026 eMagazine, as part of its National Day edition celebrating Singapore’s 61st birthday.

Appearing in Scoot’s lively “don’t say bojio” section, the feature introduces travellers and local readers to our handmade kueh, our signature Sweet Potato Ang Ku Kueh and the experiences we create through workshops, corporate team-building and meaningful celebrations.

Seeing Kueh Ho Jiak featured in the magazine is a joyful milestone for our family—but it also represents something much bigger.

From a Family Craft to a Singapore Heritage Brand

Kueh Ho Jiak began with generations of family knowledge.

Our founder, Sandy Tan, grew up selling kueh and simple food in the kampung since her childhood days. The recipes, skills and love for traditional food were passed down through the family before Sandy’s daughter, Elizabeth Chan, joined her to bring the craft into a new generation.

Together, they transformed a humble family tradition into a modern Singapore heritage kueh brand—while remaining rooted in the patience, care and love that handmade kueh requires.

Every piece carries part of that journey.

It carries memories of families gathering around the table, familiar flavours enjoyed during celebrations and recipes lovingly passed from one generation to the next.

Professional kueh delivery brings tradition into modern life: freshly made kuehs, pastries and snacks, carefully packed, delivered on time, and ready to place on the table for an occasion filled with happiness.

Preserving Tradition While Embracing Today

The Scoot feature highlights something that has always been close to our hearts: preserving Singapore’s rich food heritage while making it meaningful and exciting for today’s generation.

Our signature Sweet Potato Ang Ku Kueh brings a colourful, contemporary expression to a familiar heritage favourite. Our Sweet Potato Ang Ku Kuehs are handcrafted using natural ingredients, without artificial colouring or preservatives, because tradition deserves to be preserved with quality and care.

At the same time, we continue exploring modern flavours, customised designs and edible artistry that allow traditional kueh to become part of today’s gifts, gatherings and celebrations. It reflects what Kueh Ho Jiak has always stood for: tradition does not need to remain frozen in the past—it can continue growing while staying true to its roots.

More Than Handmade Kueh

Kueh has always been about bringing people together.

Beyond making and delivering our kueh, we create hands-on workshops where children, families, corporate teams and visitors can discover Singapore’s food culture for themselves.

We also bring heritage into corporate gifts, team-building activities, catering, live stations and celebrations—turning something familiar into a shared experience that people can touch, taste and remember.

That is why this Scoot feature means so much to us. It gives us another opportunity to share Singapore’s kueh heritage with people from different backgrounds and generations. It reminds us that the food we grew up with still has the power to create curiosity, connection and joy.

Thank You for Being Part of Our Journey

This milestone would not have been possible without the people who have supported us.

To every customer who has ordered a box of kueh, booked a workshop, invited us to an event, chosen us for a corporate gift or shared our creations with someone you love—thank you.

To our partners, team members, family and friends who believe in what we do—thank you for helping us carry this tradition forward. Every order, message, recommendation and shared memory helps keep Singapore’s kueh culture alive.

Celebrate Singapore With Us

In conjunction with our Scoot feature and Singapore’s 61st birthday, you can use the promotional code:

SG61KHJSCOOT

to enjoy the Scoot-exclusive 15% offer until 31 August 2026. Terms and conditions apply.

Whether you are rediscovering a childhood favourite, introducing kueh to someone for the first time or looking for a meaningful taste of Singapore to share, we would be honoured to make it for you.

Here is to the recipes that connect us, the stories that shape us and the traditions we continue together. Preserving our heritage, one handmade kueh at a time.

The post Our Singapore Heritage Kueh Is Taking Flight: Kueh Ho Jiak Featured in Scoot’s August 2026 eMagazine appeared first on Kueh Ho Jiak.